Why Should Marketers Be Concerned With The Video Industry?
Why Should Marketers Be Concerned With The Video Industry?
Is
video really something you can afford to ignore as a marketer, with 54 percent
of customers wanting to see branded video content from businesses, 55 percent
of people watching video content without skimming, and video content accounting
for 82 percent of all IP traffic by 2021? Video marketing is a great way to
communicate with your target market and build your brand for growing
businesses. Here are some additional reasons why you should employ video
marketing right now.
1.
The number of clients who view video is increasing.
Video
material is popular, timely, and entertaining. YouTube is the second most
popular search engine in the world, immediately behind Google, as of this
writing. YouTube has 1.9 billion monthly subscribers, which is a staggering
figure. This equates to about a third of all internet users and over a billion
hours of daily video viewing. By incorporating video marketing into your
marketing approach, you can reach out to a wide pool of potential clients.
People between the ages of 18 and 34 view the most video material, but it
doesn't mean video shouldn't be a component of your plan if your target
demographic is older.
2.
Marketing methods are enhanced by video.
What's
nice about video marketing is that it can work in tandem with your present
marketing efforts. If you're already writing weekly blogs, you can turn them
into videos or even add more video material. How-to blogs that are particularly
useful can be turned into videos. This gives your audience a new way to
interact with you while also converting your material into a more widely used
format.
3.
Video helps with brand recognition and consumer confidence.
When
compared to copy, video may create a more intimate, holistic, and engaging
relationship. These two mediums, however, should be used together to portray
your company as helpful, smart, and human. With those two, video is quite
helpful. You're more likely to build trust if you supply supplementary
information in a genuine and down-to-earth way, whether it's provided by
yourself, your colleagues, or your staff. Inbound marketing is all about
gaining consumer trust and using it to establish partnerships. Employee
interviews and behind-the-scenes film are excellent methods to demonstrate your
company's human side. These videos can help your company and potential clients
develop a relationship.
Conclusion
Video
marketing is no longer an option; it is now a requirement. It's low-cost,
high-impact, and increasingly used by businesses across all industries. As a
result, if video marketing isn't part of your internet marketing strategy, you
risk slipping behind the competition. Please do not hesitate to contact us if
you have any further queries concerning video marketing.
Visit our website now:
https://www.radiancevisiongroup.com/.
https://www.radiancevision.co.in/
