Do's and Don'ts of Email Marketing Every Marketer Should be Aware of
Do's and Don'ts of Email Marketing Every Marketer Should be Aware of
Marketing is all about communicating with your customers in
the right and prolific manner. As a marketer or a business owner, one should
know how different marketing strategies work out. Almost every business owner
is trying to make use of email marketing in one way or another. This marketing
tactic has been in the field for ages and has evolved a lot with the advent of
high-end tools. There are tools in the market that help you customize your
entire email campaign as per your brand's core vision and requirements. We are
quite aware of the benefits of using email marketing. Now it's time to learn
some important dos and don'ts of email marketing. So, let's get started!
Dos of
Email Marketing
Here are some of the crucial dos of email marketing that can
be a real game-changer for your brand promotion.
1. Dividing your subscriber's list into sub-section for
optimized mail sending is a crucial aspect of marketing.
2. Do keep your vital focus on curating the subject lines.
As subject lines decide the open rates, keeping it relevant and appealing is
important.
3. Make your mail content as personalized as possible for a
better response from your customers.
4. Design your mail theme neat and purpose-oriented. Keep in
mind your brand base color for a good color psychological effect on your
targeted audience.
5. Do keep special notice on your scheduled campaigns
timings.
6. Keep a good balance between images and textual content.
7. Emphasize over quality of your content rather than the
quantity.
Don'ts of
Email Marketing
1. Don't forget to optimize your mail for mobile phone
users.
2. Don't use too many punctuations in your mail subject
line.
3. Using too many emojis is also a Big No in email
marketing.
4. Don't send same email multiple times.
5. Stop using salesey words such as Hurry, Free, Sale, etc.
6. Don't send unreadable mails.
7. Don't forget to analyse your past campaigns performances.
8. Don't send confusing mails.
Final
Thoughts
Cracking the code of good email marketing is not as
difficult as it seems. All you need to do is to closely evaluate your
subscriber’s behaviour to your email campaigns and understand what they love
and what they don't. Check out these dos and don’ts of email marketing and
maintain a healthy digital relationship with your customers. For more
information and services on email marketing, digital marketing and other video
marketing services, visit our site below.
http://www.radiancevision.co.in/
