Reasons Why Short-Form Videos Are Trending & Perform Well
Reasons Why Short-Form Videos Are Trending & Perform Well
Short-form videos are getting hot news nowadays in the field
of content & video marketing. If you are a thriving marketer, you shouldn't
stay behind this trend as well. Before going into deeper details, let us first
understand why short-form videos are performing quite well as compared to other
marketing entities. The main reason behind this success is the lack of patience
among internet users now. With the advent of high-speed internet and
quick-performing smartphones, users don't have as much attention span as
before.
Let's
Understand Short-Form Videos
Short-form videos are kind of video that is shorter in
length compared to traditional videos. Such types of videos are shorter than
two minutes or less. Viewers find such quick, meaningful, and responsive videos
addictive. Short-length videos are not only easy to share but also easy to
understand. Although such videos are liked by new generation viewers, it is
quite challenging to make something precise and straightforward at the same
time.
1. Less
Creation Time
Making a short video takes comparatively less time and saves
the creator's efforts to a great extent. Lengthy videos take more resources and
time. Less creation time allows a creator to work on a vast range of ideas in a
given time.
2. Easy to
Share
The short-form videos being short in size are easily
sharable on different platforms and can be seen without the consumption of much
data & internet energy.
3. Works
best with social media
Short-form videos are known to be an ideal marketing tool
for social media. The reason is quite simple; such videos are bit-sized having
a straightforward brand message. The quicker you say it, the better your
audience will respond to it.
Some
Examples of Short-Form Videos
a) Short Branding Videos
Short branding videos are quite trendy nowadays and many big
brands are using them extensively due to convenient usage and distribution of
the same.
b)
Testimonials/Feedback Videos
Short feedback or testimonial videos plays a vital role in putting forward the good image of a brand out in the world. Companies love using such videos as a marketing tool due to their higher success rates.
c) Ad
Video Clips
Short Ad video clips are another example of popular
short-form videos that strengthen a brand value giving a sense of urgency and
triggering methods to encourage users to give a response.
Conclusion
From the given points, it is quite evident that short-form
videos are one of the best options for video marketers in creating brand
awareness using less effort and smart strategies. Give this trendy tool a try
and Radiance Vision also provides appealing short-form videos for building
brand value.
