Why Are Brands Making Bumper Ads Out of Longer Video Ads?
Why Are Brands Making Bumper Ads Out of Longer Video Ads?
It
takes a lot of effort to create a marketing campaign. A well-thought-out
campaign takes time and money from concept to implementation. So, once you've
accumulated all of your possessions, how can you maximize their value? You can
maximize your effect and reach more people with minimum creative lift by
repurposing current materials for multiple contexts and campaigns. Some firms
are doing just that with video advertising, reducing material from larger
pieces into six-second bumper advertisements, which are a great way to increase
brand reach and frequency.
In
order to breathe new life into existing assets
To
ensure consistency across a campaign, few companies used to generate bumpers
manually based on a longer-form ad. However, it was able to save time and money
by utilising Bumper Machine, a machine learning-powered technology that
generates six-second bumper commercials from a longer ad. As a result,
businesses have more time to focus on telling our story fully.
Staying
in touch with clients
Platforms
with a large number of active rewards club members can benefit from six-second
bumper advertising to inform users about future discounts. Brands wanted to
accomplish this for their campaign, but the traditional creative process only
allowed for 15-second and 30-second creative assets to be created. Rather,
brands employed Bumper Machine to reduce the length of their existing
advertisements to six seconds. This made the campaign more adaptable, allowing
them to reach and engage customers on a larger scale without bothering them.
Brands found that utilising bumpers, they could reduce their
cost-per-store-visit to $0.53. In just six seconds, brands were able to
communicate a more succinct offer message and generate potential sales. They're
even building unique bumpers for their ads now that they've seen how powerful
this format can be at helping them reach their marketing goals.”
To
make the point clearer
In
the past, brands' marketing campaigns included extended advertising and
tutorial videos. They soon recognised, however, that by employing bumper
stickers, they could remind consumers of their services. So they used Bumper
Machine to turn existing long-form creative into a range of effective, shorter
messages, then retargeted those six-second advertisements to those who had
already seen the larger ones. At a higher frequency and lower CPM, the bumpers
reached 60% of those who had viewed the lengthier advertisements. Bumper
advertisements, when combined with the prior longer formats, really helped us
amp up the message.
Brands
are attempting to attract the attention of someone who is multitasking in this
fashion, and keeping it brief can be beneficial, thus bumper ads are a terrific
method to increase brand awareness in just six seconds. Please do not hesitate
to contact us if you have any inquiries concerning bumper ads.
Visit our website now:
https://www.radiancevisiongroup.com/.
https://www.radiancevision.co.in/
