What Is Prebid And How it Works
What Is Prebid And How it Works
If
you’re part of the online advertising industry, you’re undoubtedly aware of the
impact header bidding had on it. This advanced programmatic technique enabled
publishers to reduce latency, increase ad yield, diversify demand, and cut down
on passbacks. Prebid is the main open-source header bidding wrapper used by
most major publishers today. It forms the core of our Nucleus ad platform,
helping maximize revenue and performance for all of our publishers.
Header
bidding burst on the digital scene about 2015. It was a brand-new technology
that dramatically changed the way digital advertising worked, allowing
publishers to offer their ad inventory to many different partners at once
through a simultaneous auction.
Instead
of working with one or two partners, a publisher could now integrate with many
more — skyrocketing potential ad revenue! But this increase in partners also
led to increases in complexity. Every partner required custom code and getting
all that code working in harmony was a real challenge.
Prebid
offers publishers a rich library of effective adapters they can use to connect
to thousands of demand partners to bid on their available ad inventory. When
you combine this functionality with the customizability of its open-source
software, you get the perfect header bidding solution publishers can adapt to
their specific needs. That is why Prebid.js is the leading header bidding
wrapper on the web currently.
How
does this process work? Through a prebid wrapper!
The
ad tag on that page will make a request to an ad server whenever a user
accesses a website without a prebid wrapper on it. However, if your page's
header has a JavaScript wrapper, your ad request will be delayed while
competing DSPs compete in real-time bidding. The entire pre bid auction is
carried out in a few simple steps:
- Once a user enters a website and an impression becomes available, the Prebid.js library starts fetching bids and creatives from ad exchanges and SSPs.
- Prebid.js forwards these ads and bids to the ad server.
- The ad server uses parameters like ad type, floor price, and ad format to evaluate these bids within the time limit set by the publisher.
- After evaluating all the bids, the ad server sends the winning bid’s details (if there is one) to the Prebid.js library to display the winning ad.
Closure
Pre
Bidding is the most reliable way to boost your ad revenue while ensuring high
fill rates. So if you’re aiming for long-term success and are prepared to
invest some money, changing from programmatic to pre bidding is the way to go.
Please contact us if you have any questions about Pre Bidding.
Visit our website now:
https://www.radiancevisiongroup.com/
https://www.radiancevision.co.in/
