What Does It Take To Make A Good Explainer Video?
What Does It Take To Make A Good Explainer Video?
Explainer
films are an excellent approach to engage and familiarise potential customers
with your company. Getting them right is the difficult part. Because an
explainer video may be the first thing your visitors see when they arrive at
your website, doing it right the first time is critical. Here are some insider
strategies for making a killer explainer film that clearly outlines your brand
and motivates people to take action.
1.
The Script is Everything
A
good explainer video begins with a well-written screenplay. Everything else is
constructed on top of it. It is usually beneficial to have the script written
by an “outsider.” Select someone who can take a new look at your business and
describe it in plain English.
2.
The less time you spend on something, the better.
Experts
claim that the less you speak, the more probable it is that people will
remember you. In the industry, a 150-word-per-minute rate is considered
standard. You might be able to read faster than that, but keep in mind that you
need space and time to absorb the information. Aside from that, the longer your
video is, the less attention it will receive.
3.
Benefits, not Features, are the third point to consider.
The
temptation is to try to show off as many features as possible, whether you have
a new product, app, or web service. Customers, though, are more concerned with
the benefits. Rather than droning on about how your product or service will
improve people's lives, tell them how it will.
4.
Enjoy Yourself
It's
crucial to create a video that your target audience will enjoy. But we've
discovered that no matter who's watching (CEOs, marketers, busy parents, kids),
people love to be entertained. Adding a little bit more to your movie, whether
it's humour, a surprise, or something completely out of the ordinary, can go a
long way. It makes people happy and connects them with your brand in a way that
a website can't.
5.
The visuals are an afterthought
Professional-looking
images are just as crucial as a polished voiceover. They are, however, not as
crucial as you may believe. Visuals that help convey the storey and complement
the narrative are essential. You don't want to be the next Avatar. Too much
detail and glitzy visual effects, in fact, can detract from the message.
Final
Thoughts
If
you're thinking about joining the explainer video craze this year, I hope these
pointers will be useful. Please get in touch with us if you want to learn more
about Explainer Videos.
Visit our website now:
https://www.radiancevisiongroup.com/.
https://www.radiancevision.co.in/
