Types Of Ideal Videos For Email Marketing
Types Of Ideal Videos For Email Marketing
Like
ketchup and eggs, video and email are inseparable. Exploring the usage of video
outside of YouTube channels and social platforms may be the way to break out of
your regular marketing routine and spice things up. We're all aware of how
successful and captivating video can be when it comes to marketing. According
to research, 87 percent of companies use video in some capacity as a marketing
tool. Video email marketing does not imply that your recipients will watch
videos in their inboxes. In reality, video email marketing is frequently used
by marketers to link a video thumbnail image within an email to a landing page
where the video may be found.
Why
is using video in email is effective:
1.
Create a video landing page with a strong call to action.
You
want your email subscribers to take an action that doesn't require them to stay
in their inbox. It's much more likely that embedding a movie thumbnail image
within your email and then connecting to a landing page where that video can be
found would be far more useful. Instead of restricting their leads to watching
a video within the email, they are sent to a landing page where they will find
not one, but two calls to action that will move them further down the sales
funnel.
2.
Use video emails to promote a local event
Email
marketing is effective since it is similar to sending an invitation straight to
someone's inbox. It's only natural. What better approach to pique your
audience's interest than with a captivating video? Whether it's a professional
film summarising last year's event or a short-and-sweet video of an
inspirational yoga teacher at work, video email is a great tool for convincing
individuals on the fence to attend.
3.
Send customer testimonial films to your prospects.
There
is no better method to accomplish this than to use video! When your potential
customers witness a real person talk about their experience in a genuine way,
their chances of gaining trust and making a purchase increase significantly.
4.
Incorporate a GIF in your video marketing communications.
Get
creative with your design team to spice up your emails and catch the interest
of your audience, whether it's a few lines jiggling around on the page, a
hilarious dancing motion, or a cartoon firework display.
Conclusion
While
including a video component in your email marketing operations may appear to be
extra work, maybe this article has convinced you that mixing video and email is
worthwhile. Please don't hesitate to contact us if you have any further
inquiries.
Visit our website now:
https://www.radiancevisiongroup.com/
https://www.radiancevision.co.in/
