Top Video Marketing Trends you can't miss in the year 2022
Top Video Marketing Trends you can't miss in the year 2022
The year
2022 has just started and video marketing is already facing a variety of
popping trends. Last year more than 80% of businesses claimed to use videos as
their core marketing strategy and more than 90% of them found it significant
for their brand value establishment. In this article today, we are going to
take look at some of the top video marketing trends in 2022 that growing
corporates are using extensively.
1. Vlogs
Vlogs are
getting popular every year due to their vast spectrum of users in the present
time. We are aware of many popular vloggers that have become nothing less than
a celebrity and expanding big brands using their popularity. Why do people love
vlogs so much? It's quite simple. Vlogs work on the principle of engaging
storytelling and real-time communication.
2. Live Videos
Many
big brands are using live videos as their main video marketing strategy to
fetch an audience dynamically. Live videos also create a simulation of urgency
and hence draw people's attention . The impact of social media is extensive
over people's minds and hence such videos are one of the hottest trends in
video marketing.
3. Shorts/Stories
Shorts and
stories feature can be seen on various popular platforms such as YouTube,
Facebook, Instagram, and more. The audience with a less attention span enjoys
watching shorts and stories. Such videos offer tons of opportunities for user
engagement.
4. Customers Testimonials
Allowing
your customers to shoot a video of themselves and sharing on their social media
is one of the trendy ways of promoting your brand. It is a newer version of
customer testimonials where a person records their feedback on your brand and
will share it over different platforms tagging your company.
5. Search-optimized videos
Finally,
search-optimized videos consist of a clear goal and are SEO optimized.
Therefore, such videos are more likely to rank on the first page of Google and
in turn increase your chance to get desired user engagement. SEO has always
been a core of marketing and search-optimized videos drive more users due to
relevancy.
Final Words
We saw
some of the top video marketing trends that are taking the marketing field by
storm in the year 2022. New year embarks new possibilities, latest trends, and
changes in statistics. A good marketer should keep up with the latest trends to
stay in the good books of customers and ensure the best user experience. If you
are looking for a team of video professionals that can build your brand's value
using trendy videos, visit our site to get detailed information.
http://www.radiancevision.co.in/
