Social media analytical tools for SMM
Social media analytical tools for SMM
With social media experiencing a transition from a mode of communication to a marketing strategy requirement, marketers prefer social because it is easy to work with. Understanding the requirement for marketing, social media, SMM etc have come up with tools which can be used for marketing. Do you know that you can measure your progress of your marketing strategies on social media? It is necessary because by doing so you will be able to check if your efforts and investments are paying off. It can be done through the usage of tools. Here are some examples of the same:
1. Oktopost:
If you have a B2B business which is finding issues related to finding an SMM platform, then this tool will be helpful. Oktopost helps you to find out if your lead came from which social media platform, be it Facebook or Twitter or any other social media website. It is interesting to note that you can sync the data you receive on Oktopost with any automation platform which you are going to use.
2. Buffer:
Buffer is a tool which allows companies to form a schedule for social media posts in advance so that it can automatically post the content as the per the time set by you. This helps you to reach your audience at the optimal time. Buffer also offers analytical tools.
3. HootSuite:
Do you know that Hootsuite is the world’s most used social media platform? It is used to help people bring multiple social media networks together and spread messages in them. This tool can help you comment and post easily. It also helps you to monitor social media platforms very easily.
4. Agorapulse:
Companies who have multiple social media platforms can use Agorapulse to get real time notifications. This software can help you in multiple ways by helping you manage your social media accounts in an efficient manner. This can also help you compare social media pages with competitors.
5. Google analytics:
This needs no introduction. This is one of the widely used analysis softwares. This can be used to monitor your online traffic and also help you to determine if your page if performing better than others. It is interesting to know that Google analytics can be used to track the progress of your company on social media too. You can keep a track of from where your crowd is coming from, which social media buttons are being clicked and many more.
6. Keyhole:
Keyholes can help you to track hashtags, URLs and keywords. Although tracking hashtag usage is not much of a big deal, if you pay attention to the hashtags and keywords related to your business, you can expand your outreach on social media. Through this your customers can see the current buzzwords appear in your posts too. This can help you in giving information like geo location, top influencers who use your hashtags. This will keep you updated such that it will help you curate the most suitable content for your brand.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to digital marketing etc. Our services through our various plans and packages related to SEO services, SEM Services, SMM Services with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
