Small but important components of SEO campaigns

Small but important components of SEO campaigns

Search Engine Optimization is the process of increasing your outreach on search engines such that by just entering few keywords, you can get results about your company on search engines. It has evolved into one of the ways which companies use to increase their online outreach. Although they are simple, here are some of the points which can be considered when you are planning your strategy for SEO as they play a major role in influencing your SEO campaign.

Scheme Tags (For Google+) It is the micro data which simplifies the work for search engines for tasks such as parsing of the content on web pages in an effective manner such that you can get relevant results based on the search results by the searchers.

1. Page type: This is an important schema tag in which you have to tell the search engine details about your web page. It could be stuff related to web pages, articles, events, movies, products, organizations etc.

2. Name: Name acts as the titular attribute of your content. It is advisable to limit it to maximum 140 characters.

3. Description: This part consists of the rich content snippet. It is advisable to limit it to at least 185 characters.

4. Image: It is ok to have an image size of 180x120 as this defined as the optimal size of the image. There are chances for Google+ to shrink this image, but if the images are too small, then there are high chances for Google+ to not display the image.


Text formats

1. Bold: This option will be useful if you want to highlight something some important parts in your content. It could be certain words or phrases. You have to be careful in this because readers tend to see the words in bold first and it captures their attention quickly than normal words.

2. Italic: You can use this option if there are important words in your content. It could be catchy sentences which you want to readers to see first. By changing them into italic, the readers can find it easy to locate such wordings.

3. Blockquote: If you are looking forward to highlight some words, use quotations and mark them to ensure that they are noticed quickly. It is called block quotes.

4. Ordered list: This consists of your numbered content. There are many ways in which content can be ordered. Similarly unordered list consists of bullet points or any other pointers. They can also be customized.

5. H1, H2, H3: H here stands for heading. H1 stands for the main heading, H2 stands for the side heading and H3 stands for sub headings. As the number increases, the allocation of such headings also varies. You can use this for better credibility.

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