Simple Truths To Define Your Video Marketing Strategy
Simple Truths To Define Your Video Marketing Strategy
A
study showed that 78% of people watch videos every week, while 55% of people
watch videos daily. Also found that 72% of customers want to learn about brands
through video and 85% of businesses now use videos as a marketing tool. Google
states that out of ten people, six would rather watch videos online than
television. With such fast-paced growth, how does your video marketing strategy
make you stand out from the crowd and increase the view rate of your videos?
Today, take a step back and consider these simple truths for your video
marketing strategy.
1.
If you try to market to everyone, you ultimately market to no one
Everyone
wants to create a ‘viral’ video. But, that’s just social proof. When it comes
to brands, your video marketing strategy needs to cater to the marketing goals
you want to achieve. You need to have a clear understanding of what your
audience wants and expects. To create a video that reaches your target
audience, you need to determine where they are, what motivates them, what aspirations
they have, you will be able to create a video that instantly connects with them
in a meaningful way.
2.
One type of video doesn’t fit all
Now
that you know who you are creating the video for, you need to determine what
type of video to create. Different audiences prefer to consume videos in
various formats. Here is a list of the most popular types of videos brands use
to market themselves: Demo videos, Brand videos, Event videos, How-to videos,
360° and virtual reality videos.
3.
Don’t forget; you’re here to market YOUR brand
Videos
are a great way to spread brand awareness, and regardless if a viewer purchases
your offerings or not, you need to ensure they retain brand recognition. By
maintaining consistent branding, you will be able to instill a sense of
professionalism which will, over time, lead to trust. To do this you need to
integrate certain branding elements in the videos you publish - so your
customers recognize your content whenever they see it.
4.
Short and simple always works wonders
Videos
are popular because they are easy to consume. The longer the video, the higher
the risk of the viewers leaving the video midway. Hence, your video script
needs to be short and simple.
Ready,
set, action!
With the magnitude of tools and apps available, creating and marketing video content has never been easier. Just remember to invest time, effort, and a great marketing strategy, and you will surely succeed in this endeavor! Please contact Radiance Vision for more information on Video Marketing.
Visit Our Website Now:
https://www.radiancevisiongroup.com/
https://www.radiancevision.co.in/
