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SEO TOOLS YOU SURELY WANT TO CHECK OUT

SEO TOOLS YOU SURELY WANT TO CHECK OUT

You’re excited, because people will now call you an entrepreneur, you can start/grow your business, but, on the other hand, you are also nervous since you have very li’l knowledge of the SEO programs you need to use. SEO Tools which are mostly free of cost are designed for small businesses and in case you want to get your business off its feet and continue growing on a long term basis.

 

Every business which has an online presence requires SEO to be a part of it. For small business owners or “just established” businesses, the internet is the best way to reach new leads and successfully convert them into customers.

 

In order for your appropriate customers to reach out to you online, however, your content needs to be optimized for search engines like Google. In the nick of time, there are plenty of tools that can help.

With so many options, however, it can be difficult to know which tools are most beneficial for SEO impact. Therefore, here is my list of five of the best tools for improving small business SEO.


1.Google My Business

Whether you are a newly found startup or an existing business firm, Google My Business is essential to initiate growth. It is a free tool from Google that allows you to drive traffic to your business or your business website. What this platform does is that it allows for potential clients to view all your business details like name, website, operating hours, images of your business, your reviews, location, business description, and so much more.

Now, if you are setting up your GMB listing for the first time, it can be rather overwhelming. You want to make that all details are properly filled out, i.e. Google My Business listing is not something you want to do in a lackadaisical manner.


2. Google Analytics

Google Analytics is also another free software SEO tool that every business should be using. To put it guilelessly, for those who may not be aware, Google Analytics allows you to track website traffic. First, you bring traffic using “Google my business” and then you track your traffic. (WORKS PERFECT!) This tool is integratable into almost any website building service, as well as an HTML code for those brave enough to build a website straight from code. (I personally like the drag and drop method.)

Besides, Google Analytics provides a lot of information about visitors to your website. Of hours they devote on frequently visited pages, demographics of your visitors, and so so much more.


3. Ubersuggest

Back in 2017, a keyword was introduced. It was a keyword tool website called Ubersuggest. Uber suggest surprisingly has now become one of the leading free keyword software tools.

Keyword tracking, keyword research, complete site audits, content ideas, site speed tests, as well as suggestions for SEO optimization are some of the many functions offered by this mega tool. It also allows you to track your website data such as organic search, keyword rank, backlinks and referring domains. The best part is yet to arrive: THESE TOOLS ARE ABSOLUTELY FREE!


4. SEMrush

SEMrush is like Ubersuggest on super steroids and is by far one of the most popular SEO software tools for businesses. Despite it being a primarily a paid version software, the tools it offers are definitely worth the price. Competitor analysis, blog post suggestions, backlink suggestions, the ability to find a competitor’s high traffic pages, find how competitors are getting backlinks, disavow links,  and so much more.


5. Rank Ranger

Rank Ranger (my personal favourite) is a robust, all-rounder SEO analysis tool (yeah, it got the first prize in the race).  You might wanna know what Rank Ranger does best: well, it is to track your keyword rankings.  Using Rank Ranger, you’ll be able to track your website’s organic rankings over time in the major search engines, plus your local rankings in the “map” results.  This will help you identify trends up or down in your rankings so you can adjust your strategy accordingly.