SEO mistakes which can be prevented as a part of SEO services

SEO mistakes which can be prevented as a part of SEO services

Search Engine Optimization is the act of increasing the outreach of your company on search engines by just entering some keywords. However words used for SEO must be done carefully as it has a huge impact on the rankings and search results of your company’s website. However without your knowledge you might be performing some tasks which will lower your SEO ranking.


SEO can be done in 2 ways: On site and Off site. While the former consists of actions done on actual website to improve rankings, the latter consists of whatever is done on the web to improve your rankings, like improving backlinks, social media marketing etc. Since this post is about the mistakes you can avoid on your website they fall under on site SEO category.


1. Your keyword is not in your domain: A domain is the main URL of a website. The inclusion of target keywords in your domain can help you secure an edge over those sites which do not have them. Inclusion of keywords in your domain will help you gain an edge over your competitors. For example, if you are having a pharmacy company called Imperial Pharmaceuticals and your keywords are “Pharmacy” and “Pharmacy Company”, your domain could be something like this:

Site: www. Imperialpharmaceuticals.com

It is better to include keywords in your domain so that you can gain an edge over your competitors.


2. Lack of quality content: Your SERP rankings and content go hand in hand. Studies suggests that long form posts having around 1500 to 2500 words tends to perform really well in organic search. Be careful with this as you should not just come up with content just for the sake of increasing your word count. You have to think about what kind of content you want to come up with and your content must provide some value. If you are still struggling with this you can get help of SEO content writers. Your content will lose its quality even if it is not updated on a regular basis. Remember that you have to keep your content up to date. Updating doesn’t refer to making minor edits in certain edits, but it rather refers to rewriting the entire sections.


3. Website is not secured with HTTPS: HTTPS sites are expected to be favoured more that HTTP sites when two sites are tied in ranking factors. The S in HTTPS refers to added security as data is moved using SSL. You can use SERP to check if your website is secure. HTTPS is preferred because it is certified and can be trusted more.


We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to digital marketing etc. Our services through our various plans and packages related to SEO services, SEM Services, SMM Services  with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.