The 5 Best Online Advertising Strategies For Businesses in 2020

The 5 Best Online Advertising Strategies For Businesses in 2020

Businesses have realized the fact that in order to grow they need both offline and online advertisements. Online advertisement is getting popular each coming year. Therefore it's high time we should know about some best online advertising strategies in 2020. 


We are going to jot down the best 5 online advertising strategies for business in 2020. Although there are plenty of other strategies to try as well. Here we have explained the topmost ones. So what are we waiting for! Let's get started…


1. PPC Advertising (Pay-Per-Click):


It is an online advertising model that allows you to run ads for specific keywords in search engine results. If you are new in this then you should start off with the Google Ads. One of the major advantages of PPC is that you only pay when users click on your advertisements.


Pros and Cons:


- PPC advertising is an effective method to work in any budget and requirements.

-It generates traffic and conversions.

-A great way to reach ranking organically.

- It can be quite complicated sometimes.

-Not a free but paid service.

-Sure shot success isn't ensured. 


2. SEO (Search Engine Optimization):


SEO has become the soul and heart of digital marketing infrastructure. Due to its extended features, services, and products, SEO is gaining popularity at a rapid rate. The strategies related to SEO keep updating in order to accommodate new requirements.


Pros and Cons:


- It has a good chance of conversion and seeking organic traffic.

- SEO sets a business up as a master in their niche.

-Exposes the business to the people who actually need them.

-Ensures a continuous flow of targeted traffic.

-The end results take some time.

-No guaranteed results.

-Risk of being penalized.


3. SMM (Social Media Marketing):


In this digital era, social media has taken over the entire world within no time. Now people are so obsessed with it for every tiny need. Businesses must take it as an opportunity for business growth. Taking into consideration the need of today's time, social media marketing has become a trend now. 


Pros and Cons:


-Ensures customer satisfaction.

- It provides increased inbound traffic.

-Businesses can gain market insight.

-A cost-effective solution.

- Risk of brand name tarnishing due to competition.

- A time-consuming method.

- Expose your business to the competitors.


4. Email Marketing:


Email Marketing is one of the most traditional and widely used online advertising methods. As compared to other online advertising strategies it is still the most affordable one. So before considering it for your business let's have a look at some pros and cons for the same. 


Pros and Cons:


-Relatively affordable than other online advertising strategies.

-You can reach millions of people quickly.

-Efforts can easily be tracked down.

-A very effective way of reaching your audience.

- Creativity decreases at a certain point in time.

- In some cases, Emails could get marked as spams.

-Reaching the right audience isn't ensured here.


5. Web Designing:


The website is the most essential part of business marketing. A well presented, curated and designed website acts as a foundation base for its advertisement. It is the first impression of your business and its related services. Since most of the online advertising strategies are based on seeking traffic towards the website. The web design is a complete game-changer here.


Impressive web design can pull more audience than a boring plain website. So if you don't update your site periodically then your customers will surely notice this. It's like renovating your house every now and then for extended durability. A professional, well-designed website is crucial for your business to be successful.


The Takeaway


We have explained some top online advertising strategies that every business needs to keep in check. There are plenty of other strategies like Affiliate Marketing, Native Ads, Personal Branding and much more. These methods can help you gain potential traffic and organic conversions.


The strategies mentioned above are the ones that are a must for each and every business to give a shot at least once. Be it an offline or online business these strategies gave the most successful marketers a head start. Many businesses don't realize the effectiveness of these online advertising strategies and miss out on some great opportunities.