Importance Of Product Videos For An E-Commerce Owner
Importance Of Product Videos For An E-Commerce Owner
We
understand how difficult it is to create high-quality films for an ecommerce
site. Equipment is costly, and experts who understand how to use it are even
more so. As a result, many ecommerce businesses will rely solely on photographs
and graphics to complete their tasks. These video marketing statistics
demonstrate that video may be a worthwhile investment. Sure, you'll have to dig
a little deeper into those pockets initially, but the rewards will far exceed
your expectations.
Marketers
Should Be Aware of These Product Video Statistics
1. Marketers' favourite content form for
selling products and services is video.
According
to the marketers polled, video has surpassed blog posts as the most popular
content format produced in their content marketing campaigns for the first
time.
2. More than half of marketers make a
product-related video investment.
Nearly
a quarter of marketers spent money on product promotion videos, and nearly a
fifth on product demos, according to our research.
3. Watching product videos increases the
likelihood of making a buy by 73 percent.
Did
you know that creating videos for your products increases their chances of
selling? This is for a variety of reasons. The most important point to keep in
mind is that product videos do result in higher sales. That is the most
significant and critical figure you require.
4. Video is an important aspect of 92
percent of businesses' marketing strategies.
The
number above was up from 78 percent in 2015, according to polls of marketers
regarding their video approaches. With a celebrity like this, it's almost
impossible to deny that marketers find video to be valuable and worthwhile.
5. Video is preferred by 71 percent of
consumers over other forms of marketing materials.
When
customers believe they have a good understanding of the things you sell, they
are more willing to take a chance and invest their money. A lot of the
ambiguity can be clarified via video.
6. Branded videos or adverts with someone
talking about a product are preferred by 87 percent of Gen Z.
Gen
Z is one of the most digitally connected, as well as one of the most
cost-conscious generations ever. You'll also want to bear in mind their buyer's
journey behaviour when they reach their full purchasing power. When people in
this age bracket are researching things, they will look for video-based
commercials, demos, lessons, unboxings, or video reviews from influencers to
see how well the product works and how it seems in real life.
Conclusion
Genuine
videos can eventually lead to a higher level of trust. You give buyers quality
information that isn't obscured by nice perspectives and lighting by giving
product videos. If you'd like additional information about Product Videos,
please contact us.
Visit our website now:
https://www.radiancevisiongroup.com/.
https://www.radiancevision.co.in/
