How you can use video production services to boost your organic search
How you can use video production services to boost your organic search
The usage of videos has ventured into marketing. Studies suggest that a lot of people prefer videos over regular content because the retention rate is more and our brain processes videos more than texts. With Facebook being a huge social media network with billions of users, there has been a decline in organic reach due to the amount of content being shared extensively. Here lies a question: How do you turn this problem into an opportunity? The solution would be to boost your video content marketing, thus resulting in a rise in demand for video production.
Here are some interesting statistics of video content on social media platforms:
Facebook:
• Around billions of videos are viewed everyday on Facebook since 2014.
• It is used extensively by people aged between 25 to 34 years.
• It has a strong presence amidst the mobile phone users. YouTube:
YouTube:
• YouTube has billions of viewers, which is a third of the internet population.
• Half of the YouTube views come from mobile devices.
• There are a lot of channels earning six figures each year on YouTube and the number of channels earning such a figure every year has increased every year. How you can leverage the shift into video content
How you can leverage the shift into video content
• Your videos should be such that people would want to watch and share, so your videos must be compelling and inspiring such that your audience will want to watch and share.
• With the launch of autoplay, it has become difficult for gaining attraction and this makes the first few frames of your videos very crucial. Videos which play automatically tend to play without audio. So your videos should be such that it looks attractive even without audio.
• Instead of posting a long video, you can go for posting a series of videos as by doing so, you can study the insights of the people to check if they are enjoying the videos and you can also improve in the areas which have to be improved.
• With an increase in the mobile consumption rate, make sure that your videos are mobile friendly. This can be done by creating high quality thumb nails for you YouTube videos to capture their attention. If you are uploading videos on YouTube make sure that you write a compelling description of the same.
• It is also okay to embed your videos in your email newsletters. Studies suggest that addition of videos into marketing emails can boost your click through rates by 200 300%. Publishing the same video on YouTube or some social media channels can be easy to share and access.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to digital marketing, video production etc. Our services through our various plans and packages related to video production services etc and they are managed by an experienced team in a professional manner who are well versed and updated with the trends in the society such that our services are one of the most sought not only by people in and around Mumbai, Vashi and Thane but by people all around the world too.
