How Videos Are More Effective Than Text For Marketing Your Business?
How Videos Are More Effective Than Text For Marketing Your Business?
Making a corporate video isn't easy,
but it's the most effective way to communicate the company's main message to
its stakeholders when done well. This is due to the fact that videos attract
more interest, engage more viewers, and provide almost all of the benefits of
text. Even in the workplace, videos are preferred over text, with 59 percent of
senior executives stating that if both text and video are available on the same
subject, they would prefer video.
1. Video Grabs Peoples Attention
The first challenge in getting
people to look at your post online is to get them to notice it. Consider what
catches your eye when you browse a website. Is it a long paragraph of plain
text or a video that looks like it belongs on a refrigerator? Since your eyes
are drawn to motion, videos draw your attention naturally.
2. Video Engages Viewers
Videos not only capture, but also
hold, people's attention. People want to share, comment, and like them because
they strike a deep emotional chord and elicit powerful emotional responses.
People are also more likely to watch a video if it has already been viewed,
commented on, or enjoyed by someone they know, according to 59 percent of
respondents. Humans are also visual beings, with our brains processing images
even faster than text.
3. Video Drives More Traffic to Your
Website
Google's algorithms are increasingly
prioritising websites with video content, so videos are great for SEO,
particularly those uploaded to Youtube. A video can be just as effective as
multiple web pages in terms of SEO. Companies who use video on their websites
get 41% more search traffic than those that don't.
4. Video is Memorable and Improves
Brand Recall
According to studies, audiences
retain 95% of the message in a video versus 10% when reading text. You can
bundle the details you're trying to convey into short stories that will engage
audiences in a way that text can't. People are much more likely to remember a
storey than a list of statistics, so they become more unforgettable as a
result.
5. Video Conveys Messages Faster
In a limited period of time, videos
make facts easy to comprehend. As a result, videos allow you to communicate
with your target audience easily, which is particularly important now that our
attention spans are eroding.
Closing thoughts
Hopefully, these statistics will
assist you in deciding whether or not to incorporate videos into your marketing
plan. We here at Radiance Vision are happy to assist you if you ever feel
confused or uncertain.
Visit
our website now:
https://www.radiancevisiongroup.com/
https://www.radiancevision.co.in/
