How To Drive Retail Sales And Reach New Customers Through Video
How To Drive Retail Sales And Reach New Customers Through Video
The
instantaneous availability of videos via the internet has fundamentally altered
how we live and shop. Video is becoming increasingly important in helping us
discover and compare things we want to buy, and retailers are aware of this.
Traditionally, the benefits of video were purely practical: it improves SEO,
helps your brand create trust, and promotes site discovery if you have a film
that people want to share. Video, on the other hand, offers so much more. Video
can still provide all of that, but it may also be far more valuable to your
business.
#1:
Video consumption is quite popular.
People
spend a lot of time watching videos, which is probably no surprise to you.
According to studies, one-third of online activity is spent watching videos, or
32.3 videos every month on average. It's clear to see why people enjoy videos:
they're entertaining to watch while also being simple to absorb. You should
focus on engagement to get people to watch a video. That is to say, create
videos that are engaging, entertaining, and simple to follow. This can
encourage consumers to watch the entire film, increasing the likelihood of a
video affecting potential customers.
#2:
More organic traffic is driven by video.
One
of the most important sources of traffic for any e-commerce site is organic
traffic. Companies devote enormous hours and resources to obtaining links from
high-quality websites. This can assist businesses raise their site's authority,
which will help them improve their ranking in the SERPs and, as a result, their
organic traffic. The greater a website's perceived quality is to Google, the
more organic traffic it can generate.
#3:
Conversions are increased by using video.
Because
video has such a strong influence on the buying process, it's no surprise that
it can help you boost your conversion rate. According to studies, 74% of
individuals who watched an explainer video to learn more about a product or
service afterwards purchased it. According to the same report, 77% of consumers
believe that watching a video influenced them to buy a product or service. This
means that video not only encourages consumers to interact with your company
and learn more about what you have to offer, but it also encourages them to buy
your products.
Closure
One
of the most effective ways to build your ecommerce company is through the use
of closure videos. Customers can also learn more about your business and items
by watching videos. As a result, video has an impact on their decision-making
and encourages them to convert. Please contact Radiance Vision if you need any
help with video marketing.
Visit our website now:
https://www.radiancevisiongroup.com/.
https://www.radiancevision.co.in/
