How SEO services can be used in YouTube
How SEO services can be used in YouTube
While a lot of digital marketers focus about SEO, AdWords, Facebook etc, a lot of them forget the world’s second biggest search engine: YouTube. If approached in the right way, you can reap a lot of benefits. Here are some facts about video marketing for a better understanding:
• Sales videos increase the intent to buy by 67%.
• People tend to remember more content if seen through videos compared to words.
• It is predicted that 73% of the internet traffic is said to come from videos. The idea of SEO is not only limited to words but it can done to videos as well and here is how you can grow your YouTube SEO:
1. Keyword research:
You have to figure out which search terms you have to rank for. So you have to make sure that you choose words such that they have existing search results on Google. Here are some types of keywords which Google gives search results:
• How to keywords
• Funny videos
• Tutorials
• Product reviews
Make sure that the keywords you use can make its way into your video being ranked in Google search and not just YouTube search. However ensure that your target keyword should get at least 300 searches per month.
2. Creating your videos:
Once you decide which keywords to use, the next step is to create your videos. As YouTube users use the platform for watching videos, there lies a lot of importance in the quality of production. You need to have the following elements for producing high quality videos:
• Storytelling: This is the common element which is missing in a lot of videos. Companies believe that services are too boring to be told as a story, but that is not true. With a tinge of creativity, this can be done, no wonder how dry your product or service seems to be.
• Editing: This is the most hectic part of video production- deciding what has to stay and what should be removed. The process begins even before you start the filming as it can be done by checking if your content is directly related to your product’s narration. In the end you have to make the video interesting.
• Composition: If you want to flaunt your video making skills, it is advisable to come up with a story board for your ideas. It is obvious that the more complicated the idea is, the more attention has to be given. If you want to come up with a top notch storyboard, you have to understand the rule of thirds i.e., “an image should be imagined as divided into nine equal parts by two equally spaced horizontal lines and two equally spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.” When you follow this you can create more interesting videos by just centering the subject.
We at Radiance Vision are situated in Mumbai, Vashi and Thane. We are committed to providing high quality service to our clients in fields related to digital marketing, video production etc. Our services through our various plans and packages related to SEO services etc and they are managed by an experienced team in a professional manner who are well versed and updated
with the trends in the society such that our services are one of the most sought
not only by people in and around Mumbai, Vashi and Thane but by people all
around the world too.
