How Can You Make Sure Your Video Is Boosting Sales?
How Can You Make Sure Your Video Is Boosting Sales?
In
recent years, video performance has gotten a lot of attention, largely because
of the analytics component. According to statistics, 85 percent of firms now
use video for marketing, so now is a good time to explore end-to-end video
performance and how to do it properly – specifically for YouTube and Google
search – so you can win at video.
Here are some useful metrics to keep
track on your video's progress once it's been published:
1.
Inbound links
Organic
traffic, first and foremost, will provide you with a high-level understanding
of how your video is performing for keywords, based on your earlier video
planning. Views arising from user intent-based actions like a YouTube search or
clicking on a suggested video are counted as organic traffic. Under Reach in
YouTube analytics, you can find traffic source kinds.
2.
Participation in activities
Because
organic reach is driven by YouTube interaction, it's important to look at these
metrics for video analytics and performance insights. Comments give you qualitative
feedback on your video material, letting you know what works and what doesn't.
Similar to comments, the percentage of likes (vs. dislikes) for your video
helps evaluate how others feel about it. People share video content when it
adds value and affirms their opinions in some way; however, shares are more
about brand affinity and legitimacy. It's the internet equivalent of
word-of-mouth, and it emphasises high-quality content and trustworthiness.
3.
Retention of viewers
Audience
retention, like watch time, is measured by measuring your video's engagement
and is located under the Engagement tab in YouTube statistics. The drawback:
you can see the percentage of visitors that leave your video at every second,
giving you insight into which areas resonated and how you may improve for the
next time. Because viewers can replay bits or chapters of your video,
percentages can go over 100% - in which case, making a video purely focused on
that subject may be worthwhile.
4.
Percentage of conversion
Another
marketing performance metric is conversion rate, which is usually focused on
sales and measures how many users convert into leads or customers. Card CTR -
directing viewers to a landing page with the goal of converting them into
contacting a business or purchasing a product – will most likely be used to
measure conversions. You'll need to be able to track these lead / sale
conversions, so make sure your landing page can do so.
Conclusion
We're
witnessing continued growth in over-the-top video services and streaming
platforms as more individuals cut ties with traditional linear television. For
marketers, this opens up a slew of new possibilities. Please do not hesitate to
contact us if you have any questions about video performance.
Visit our website now:
https://www.radiancevisiongroup.com/.
https://www.radiancevision.co.in/
