FUTURE AND SCOPE OF DIGITAL MARKETING IN INDIA
FUTURE AND SCOPE OF DIGITAL MARKETING IN INDIA
January 1, 2020 is important not just because it marked a new year but because it also showed the beginning of a new decade. With advancements in technology, humanity saw things which never could have been imagined. We got the picture of a black hole, we are threatened by world war 3 (well, lets not talk about that lol)...but, we see we got to witness so much that was considered magic a few decades ago.With all this came the mesemerizing world of digital media and digital marketing followed. Today, almost everyone knows what digital marketing is and is in-fact making use of it.
Even traditionalists who do not like online shopping use digital world without knowing. i dont think there is anyone who would go to stores and shops to get their railway and flight tickets booked.
According to statistics, about 60% of the world uses the internet with only 40% using it just two years back. From ordering foods and vegetables to having house-helps, from booking cabs to leasing furniture to people becoming famous (or notorious) viral influencers, everything today has gone digital. One cannot imagine
DIGITAL MARKETING IN INDIA
To everyone's surprise, digital marketing industry is worth $68 billion and is growing at a boosting 40% growth rate. With the massive increase in internet users and organizations every minute promoting their content through social media, job roles and options are advancing. 40% of todays businesses depend entirely on digital marketing and it is estimated that more than 90% of businesses will go digital by 2030.
WHY DIGITAL IS THE NEW TREND OF THE DECADE
1) Government's initiative
Modi's digital india programme definitely is one of the greatest boost that
encouraged people to trust in online services.
2) Global reach
It is commonly said "Being digital is being global". Through
digital platforms like social media and social networking websites, one can
reach out to anyone in the world. The world of imports and exports has become
easier than ever.
3) Ease of business
Who would want to hire salesmen to go out to every house and market their
product when they can do the same thing on social media websites with half the
cost and double the impact. Digital world has made it easier and quicker to
contemplate mechanisms and mediums of marketing.
To sum up, digital marketing is gaining prominence for the following reasons:
It levels the online playing field
Digital marketing is more cost effective
Digital marketing increases conversion rates
It generates better revenue
It increases interaction with target audiences
Digital marketing caters to mobile customers, increasing mobilization
Digital marketing also increases your brand reputation
JOB OPPORTUNITIES
There are a range of digital marketing jobs out there implying that there
are a huge variety of career options.
Video/audio production
Interactive technology (such as AI)
Mobile marketing
Search engine optimization (SEO)
Search engine marketing (SEM)
E-commerce
Email marketing
Marketing automation
Content management and curation
Web development
Web design
Copywriting and editing
Analytics
Business/marketing strategy
Digital marketing manager
Search Engine optimizer
Social Media marketing expert
Inbound marketing manager
I have summed up all the career paths in points. However, I can elaborate
on all the career paths if required.
