Following the pandemic, there are a few trends that are reshaping video marketing
Following the pandemic, there are a few trends that are reshaping video marketing
Video
has been shown to be more engaging than text and graphics. The amount of time
individuals spend online watching videos has increased dramatically thanks to
the growing popularity of OTT platforms, video-sharing platforms like YouTube,
and short-video sharing apps like TikTok. The pandemic lockdown, which
compelled people to stay indoors, boosted video consumption as well. Given the
rise in video content consumption, digital marketers and businesses may have a
great opportunity to capitalize on changing consumer habits. Here's a look at
some of the post-pandemic developments that are predicted to have a big impact.
1.
360-Degree Videos are a great way to see the world from a different
perspective.
Brands
can use films to give their products or services a visual representation.
However, 360-degree videos can help marketers take their video strategy to the
next level. They're also known as spherical videos, and they're changing the
way people watch videos by giving them greater flexibility over how they see
them. The videos can be shared on a company's website or on major social media
platforms that allow 360-degree video. Brands should explore posting these
films on Facebook, Instagram, and YouTube, among other sites.
2.
Videos in Real Time
You
can better engage with your audience by using live videos. They allow marketers
to seize the moment and consumers to see what's going on at the exact moment
it's happening. Furthermore, live videos are a fantastic tool for businesses to
demonstrate their authority and authenticity. Marketers can employ live videos
in their marketing strategy in a variety of methods, including product or
service launch, Q&A, DIY, interview, live tour, and product/service
explanation.
3.
Videos that can be purchased
Social
commerce helps customers save time and effort by allowing them to shop straight
from social sites. By generating shoppable videos in 2022, brands and marketers
can capitalize on this growing trend. To put it another way, these are videos
that allow viewers to shop immediately from the video by clicking on the
product shown. It removes the need for customers to manually search for
products.
4.
Search Engine Optimization with Videos
Google
increasingly favours websites with video content as video content becomes more
popular. Some of the top benefits of efficient video SEO are higher
clickthrough rates, lower bounce rates, and quality backlinks. Furthermore,
marketers can mix video SEO with 360-degree videos to increase the likelihood
of increased website traffic.
Closure
If
you haven't already, 2022 could be the year you start thinking about video
marketing as an important part of your digital strategy. If you're looking for
help with video marketing, contact Radiance Vision.
Visit our website now:
https://www.radiancevisiongroup.com/.
https://www.radiancevision.co.in/
