Facebook Updates of 2019 you can use in your Marketing Strategies

Facebook Updates of 2019 you can use in your Marketing Strategies

Technology is something which has penetrated into all fields, be it communication, marketing, business etc. What if you can bring them together? Social media was started as a tool for communication and to stay in touch with people around us. But the scope has expanded beyond limits such that one cannot survive without social media. It has become an integral part of our lives. It has become an integral part of business firms too.


Today companies have social media platforms to survive in the market as it has evolved into a way of expanding their outreach, get more contacts, promote the business etc. Just like technology, social media has a constant- change. Yes, it is always changing. Today, you can see some social media giants like Facebook, Twitter, Instagram etc. One can see a domino effect in social media i.e., if there is an update in Facebook, there will be an update in Instagram too. Here are some updates on Facebook which you can utilize to the full potential in regards to advertising so that you can plan your advertising campaign for the year.


1. Shopping on Instagram stories:

You can create interactive and engaging shopping experiences by adding product stickers on your Instagram stores. People viewing your story can not only see the product details, but can also go to the website to make purchases.


2. Augmented Reality ads:

Brands can now create deeper connections with the users of Facebook by helping them interact with products such that they can visualize the different products and experiences on Facebook. If you try it out, Facebook will access the camera on your smart phones for the same.


3. Facebook stories ads:

By tapping into the Facebook stories option, one can use Facebook stories ads and create new experiences. This is not possible for brands. Although Facebook stories have got a wobbly take off compared to Instagram stories, this is quite popular now and Facebook stories enable people to reach more platforms, which in turn helps in reaching out to more people.


4. Playable ads:

Facebook has tried with something called Playable Ads for game apps. Through this, users can do something called “Try before you buy”. In other words, you can now experience the app before you can install it.


5. Recommendations:

Do you know that Facebook page reviews are now updated into Recommendations? This update aims to provide visitors a better understanding of what they can expect by looking into the past activities of the user, pages can be recommended accordingly. By doing so, you can add an extra level of transparency about feedback.


6. Redesigned pages:

To all those who are not aware off, the business pages on Facebook are redesigned, particularly on mobiles. This makes them easier to navigate and by doing so you can drive more action.


7. Video metrics:

Do you know that Facebook has updated the video ad metrics such that one can help advertisers get a better handle on video engagement and optimize video creatives.


8. Test and learn:

Facebook has now recently implemented the self serve options to understand how your ad campaigns impact your brand. However this is a tool with which people are yet to be familiar with.


9. Video creation kit:

Do you have a video to be uploaded on Facebook for attracting more customers? No? Don’t worry. Facebook has launched a video creation kit. You can use them to turn your photos into videos which can be optimized. It is easy to use as it is mostly template based and it also includes text option also.


We at Radiance Vision manage services related to digital marketing, video production etc in an efficient and tailor made manner with the help of our highly qualified and experienced team.


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