Role of Explainer Videos in Telling a Brand's Story
Role of Explainer Videos in Telling a Brand's Story
It is
quite significant to tell your story, as a brand. It requires a specific
framework that works closely with the past, present, and future vision of a
brand. Explainer videos have been in the field for ages and have played a vital
role in telling brands' stories effectively. One question that pops in our mind
is why and how explainer videos are great at telling brand stories. In this
article, we will discuss some of the common aspects that build the entire
framework of an explainer video.
Why explainer videos are a good brand storyteller?
Explainer
videos have some important traits that qualify them to be good brand
storytelling.
a)
Conciseness.
b)
Precision.
c) Simple,
yet effective
d) Amusing
concepts
e) Saves
time and energy
How to use an explainer video for telling a brand story?
1. Show the Perks
A good
explainer video shows the perks of a brand's product or services in a creative
way. The video narrative ensures the customers are aware of the benefits of
using the displayed product.
2. Solve a problem
While
telling a brand story, you can solve a targeted problem. This will not only
promote the brand but will engage people in an organic manner. people love
using a product that solves a problem in their daily lives. Try to formulate
your video's script around the concept of a problem-solving strategy.
3. Display your brand
Explainer
videos play a vital role in displaying a brand story and promoting it at the
same time. A good video says it all!
4. Motivate customers
Include a
motivational message in your explainer video that can solve a commonly faced
problem conveniently. A brand's product, if given a convenient solution can go
to long run.
5. Make it story-driven
While
promoting the brand in the explainer video, the story-driven approach should
not get loose. After all, the core purpose of the video is to tell people your
brand's story.
6. Keep it short & relevant
The
explainer video should be precise, short and relevant for higher user
engagement. Studies have proved that the attention span of the audience has
decreased a lot and hence the shorter videos are more likely to become popular
among viewers.
Conclusion
An
explainer video is not just a tool but a good marketing strategy for a brand
that is looking for a way to reach out to its customers. As a brand, you can
tell your story to all the targeted audience out there without being physically
present. The video itself will become your brand's digital mascot. So, if you
are looking for a production tram that can help you create your own brand's
explainer video, visit our site for more information.
http://www.radiancevision.co.in/
