Essential Instagram Marketing Statistics You Will Need In 2021

Essential Instagram Marketing Statistics You Will Need In 2021

Are you grappling with your Instagram business plan, and thou don't understand why? Or are you a newbie that needs to get off to a great start? Wheresoever you are in your route, Instagram statistics can help you get the results you deserve. Although social media marketing's effectiveness is unquestionable, choosing the right approach is still a common challenge.

We decided to look at statistics that will help you better understand the trends of 2021 and adjust your marketing strategy.


90% of Instagram accounts follow businesses
More than a billion enrolled Instagram accounts, and about 900 million users follow at least one business account on this program. Instagram users are engaged in the marketing content, and your messages can hit the right audience interested in new offers and ready to purchase products.

60% of users identify new merchandises on Instagram

Instagram also benefits people to find fresh goods. In other terms, it assists businesses to exhibit their new products to the precise audience. 60% of Instagram users declare that they learn about new places by seeing other people's profiles or Instagram advertisements.

The average value per click on Instagram is $2.40

As the reputation of the platform increases, so does the price of individual click, as well. Though $2.40 is the average figure, it's essential to know that it differs depending on the country.

There will be around 112.5 million U.S. users in 2020

Studies predict that the volume of U.S. users will rise by 5.4% in 2020. In 2021, the program is expected to have 117.2 million users. However, it's essential to keep in mind that the U.S. users only account for 11% of the overall Instagram audience.

Instagram is the most favorite social media among teenagers.

The only platform that is more famous than Instagram is YouTube. 72% of teens use Instagram, making this platform even more popular than Snapchat (69%).

Nine Instagram hashtags are quite sufficient.

Although Instagram permits you to apply up to 30 hashtags in your posts, you don't require many. According to the analysis, posts with nine hashtags demonstrate the highest engagement rate.

In 2020, Instagram is supposed to make $12.32 billion in ad income.

Experts foretell a significant rise in ad revenue corresponded to 2019. This year, the platform has only gained $9.08 billion on marketing commercials. However, it's quite a vigorous growth compared to 2018 ($6.18 billion).

Businesses account for one-third of the usual seen Stories.

Stories appear to become the most popular type of content on Instagram, and businesses post one-third of them.

The most famous videos are how-to tutorials.

How-to videos are a very appealing type of video content on Instagram, accompanied by behind-the-scenes videos, news, and interviews. Besides, such videos are easy to make.

Influencers prefer Instagram

As per the study, around 80% of influencers prefer Instagram as their ideal collaboration floor. When it proceeds to influencer marketing, Instagram offers a considerable advantage.

Final Thoughts

After observing all of these stats, you really can't deny the incredible marketing and selling power that Instagram has. For any assistance related to online marketing, reach Radiance Vision. We offer a very experienced unit of AV service providers in Mumbai and Vashi. Visit our website now for more information.

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