Engage Your Viewers Like Never Before With 360 Video Support
Engage Your Viewers Like Never Before With 360 Video Support
It’s
no secret that the medium of moving pictures is the quickest way to catch the
eye, but as more companies jump on the broadcast bandwagon, it’s increasingly
tough to stand out and rise above the competition. As such, we’re witnessing a
renewed emphasis on creating truly unique experiences that court the most
coveted of marketing metrics: engagement.
One
statistic you should take note of, then, is Think With Google research that
indicates 360-degree videos achieve 42 per cent more ‘earned actions’ than standard
videos. That’s almost twice the number of views, shares and subscriptions – the
key actions you’ll be looking at when gauging engagement rates. With YouTube
and Facebook now supporting 360-degree playback, virtual panoramic viewing is
finally going mainstream.
It’s
this ability to manipulate the viewpoint that makes 360-degree video so
innately appealing. Marketers often talk about ‘transporting the audience’, and
inviting people to control their experience to the point where they feel as if
they’re ‘inside’ the video is surely the ultimate transportation – creating
deeper connections and fostering strong brand loyalty.
Navigating
the screen at will creates an extraordinary encounter that is sure to live on
in the memory, and it’s no wonder early adopters of 360-degree video have
recorded such a surge in those all-important earned actions.
Absorbing
yourself in the narrative and becoming part of the action resonates in a much
more meaningful way than standard, passive viewing, which is why I’m certain
that 360-degree video marketing has a big future.
Being
able to explore and discover the action in your own way makes the content all
the more compelling, leading to immersive experiences that form a two-way
relationship – which is what true engagement is all about.
Automotive
videos work particularly well, as 360-degree production transports viewers to
places they may have only ever dreamt about, such as life in the fast lane.
We’ve
all seen the heartbreaking appeals from similar organisations, asking for
funding to help provide the basic necessities that we all take for granted, but
by being able to step inside the story and witness first-hand what life was
like before support arrived, you can’t help but feel thankful when the well is
built.
The
rise of online video will continue apace this year, and, while the medium is
still in its relative infancy, you can expect to see plenty more in 360.
Lastly,
Organisations
rely on emotive messaging to convey the problems they’re trying to solve, and
360-degree storytelling can certainly breed deep connections. Please contact us
if you have any questions about 360 Video Support.
Visit our website now:
https://www.radiancevisiongroup.com/
https://www.radiancevision.co.in/
