TIPS TO CREATING BREATH-TAKING EXPLAINER VIDEOS
TIPS TO CREATING BREATH-TAKING EXPLAINER VIDEOS
HEY THERE! Is it you who is considering to invest in an explainer video this year? You know those videos that crispily explain your product or service in 60-90 seconds? Yes, the fun videos. Well, indeed Explainer videos are a great way to reserve potential customers and familiarize them better with your business.
That’s the easy part, the hard part is to get these videos right. Since an explainer is usually the first thing your visitors experience, it’s essential to nail it the first time. You know as the saying goes, your 1st impression is your last impression. Here, it definitely is! But no worries cause we got your back!
Here are few insider tips for creating a killer, breath-taking explainer video that clearly describes your business and will surely drive more sales.
Script is your HERO and your VILLIAN
The key to a successful explainer video, is a well written script. Well, because it’s the foundation upon which everything else is built, most companies refrain from having outside help. However, in most cases, it has been found that it helps to have an “outsider” write the script. You just need to choose someone who can take a fresh look at your company and explain it in a way that any non-professional can understand. Doing this the incorrect way can spoil all your efforts in one go!
Keep Your Video Crisp And Straight To The Point.
It’s a proven fact. The longer your script, the more sleep inducing it will be. This video is meant to be an overview, despite the huge amount of information you want to shower on your customer. The typical rule here in the industry is 150 words per minute. You might be able to read faster than that (but not everyone is Eminem); but remember, your audience needs breathing room and time for the message to sink in. So your script should be short and right on money.
Explain Your Stance within The First 25 Seconds
Your video must have an important message that you would want to convey to your audience. You need to grab your consumer’s attention so that your video does not be skipped or closed before you have finished talking about your product. For this, the first 25-30 seconds are the most essential! That single most important message is your most significant weapon in your money-making arsenal. The rest are just secondary in comparison to it. So prioritize accordingly.
Work on Your Story
Use the Language Your Viewers Prefer
