Common Video Marketing Challenges During Holiday Seasons
Common Video Marketing Challenges During Holiday Seasons
For
the first time ever, retail and e-commerce sales during the holiday season
topped the trillion-dollar milestone. Although sales may be modest this year,
having the correct strategy and channels in place may assist firms in pushing
products through digital channels. Brands must adapt their Christmas marketing
tactics to meet new needs as consumption patterns, user preferences, and total
spending power of consumers evolve.
Here are some of the issues that the
pandemic has created that could make holiday marketing more difficult:
Consumers,
particularly millennials, have shifted their buying patterns and are now savers
rather than swipers. While shopping, customers will be more cost-conscious and
less impulsive.
Retail
logistics have been hurt hard by global lockdowns and mobility restrictions.
Because of supply chain concerns, retail sales in the United States fell 16.4%
in April. Longer deliveries have been made more difficult by issues such as
labour shortages, transportation restrictions, and border closures.
People
are wary about going to the store and are exceedingly picky. The popularity of
digital and internet purchasing is growing. Even manufacturers have noticed
this trend and are offering significant discounts for online shopping while
maintaining consumer safety.
Recovering
after the Holidays
Curbside pick-ups are becoming more
important:
Customers want firms to take the utmost safety precautions, which develops
trust. This holiday season, curbside pickups will be quite popular to escape the
crowds and long lineups in stores.
Focus on mobile marketing: Studies show that
smartphones accounted for 84 percent of e-commerce growth in the US during the
holiday season. Brands may enhance engagement and sales by using targeted
targeting and location-based offers.
This is a no-brainer and a must-do: Brands should focus on
emotions rather than facts, minimise overt marketing, and keep communications
understated. In these terrible circumstances, they must demonstrate solidarity
with customers.
Focus on digitization: For merchants,
embracing digital platforms is a no-brainer. When compared to pre-pandemic
levels, online retail sales increased in June.
Conclusion
Optimizing mobile marketing strategy ahead of time and taking an omnichannel approach will assist increase engagement while also providing consumers with fantastic deals and discounts. This holiday season, customization and personalisation will triumph. Please contact Radiance Vision for more effective holiday marketing methods.
Visit our website now:
https://www.radiancevisiongroup.com/.
https://www.radiancevision.co.in/
