Big Reasons We’re Feeling Digital Video In Marketing
Big Reasons We’re Feeling Digital Video In Marketing
Video
marketing is undeniably one of the most recent additions to your marketing
toolkit. For marketers, 2018 has been the year of the video revolution. 63
percent of organisations have started employing video content marketing,
according to statistics. Video marketing is a significant aspect of 82 percent
of organisations' strategies. Video is advancing at a breakneck pace, and it
will soon surpass our wildest expectations. 83 percent of organisations believe
video marketing provides a decent return on investment, which is fueling this
trend.
Here
are some of the reasons why video marketing is so important right now:
1.
Video helps with conversions and sales.
With
videos, you can make a lot of money. A product video on a landing page can
increase conversions by up to 80%. Video has the potential to affect sales as
well. According to research, 74% of people who see an explainer video about a
product or service go on to buy it. So get started on your captivating storey
right away.
2.
Excellent Return on Investment (ROI)
To
add to your excitement, 83 percent of firms believe that video has a positive
return on investment. Despite the fact that video production is neither simple
nor inexpensive, it pays off handsomely. Furthermore, online video editing software
is continually improving and becoming more accessible. Even your smartphone is
capable of producing good video.
3.
Confidence is boosted by watching a video
Trust
is the bedrock of conversions and sales. On the other hand, establishing trust
should be a distinct purpose. The foundation of content marketing is the
creation of long-term relationships and the establishment of trust. All of this
is possible with the use of video. Video material is more likely to interest us
and elicit strong emotions. When we're talking about elite people in the
audience, Youtubers have become the most powerful social media figures for
advertising your company. As a result, if content marketing is important to
you, video should be as well.
4.
Mobile Users Are Attracted to Video
Mobile
and video go together like peanut butter and jelly. 90% of people use their
phones to watch videos. Every year, according to YouTube, mobile video
consumption grows by 100%. Because people like to view videos on the move and
the number of smartphone users continues to rise, your video audience continues
to expand. Because of the rise of mobile video, marketers must be aware of how
customers interact with their cellphones on a personal level. Give them a wider
range of video content to choose from, for example.
Closure
Video advertising is becoming increasingly accessible and cost-effective. Video use is increasing, partially due to technological advancements and partly due to its ease of dissemination over the world. If you need help with video marketing, please contact Radiance Vision.
Visit our website now:
https://www.radiancevisiongroup.com/.
https://www.radiancevision.co.in/
