Best Four types of Mobile Marketing with Key Features
Best Four types of Mobile Marketing with Key Features
Mobile
marketing is one of the trendiest digital marketing nowadays due to the
extensive usage of mobile phones. Several brands have launched tons of mobile
phones to suit the requirements of the widest user base ever served. Taking
this wide usage as an opportunity companies have started using mobile marketing
for organic promotion. Today, we will present you with the best four types of
mobile marketing with their distinguished key features.
1. GPS Marketing
GPS
marketing is a type of strategy which makes use of the GPS feature of mobile
phones to evaluate content display to users according to their specific
locations. Marketing content optimized as per user's location generates a
greater impact on personal customer experience.
Key Feature- Provides location-based personalized user experience.
2. SMS Marketing
This is
another popular and old mobile marketing strategy where promotional SMS are
sent to segments of users who have given permission to receive alerts related
to offers, coupons, and services. This type of marketing is one of the oldest
forms of mobile advertising.
Key Feature- Covers all types of mobile users due to easy to reach
features.
3. Proximity Marketing
It is a
refined version of location-based mobile marketing where mobiles receive
short-range signals when the users are near your brand location or proximity.
It is mainly based on Bluetooth-enabled devices and works with the help of that
feature. Such marketing works best for encouraging local customers to buy your
products from the nearest stores.
Key Feature- It is unique technology-based marketing that fetches local
customers.
4. Social Media
Marketing
Yes,
social media marketing also comes under the umbrella of mobile marketing due to
the wide range of mobile social media users. SMM is an extensive marketing
scenario that involves mobile-optimized content for users addicted to social
media platforms.
Key Feature- Mobile optimized content improves overall customer
experience.
The Takeaway
Mobile
marketing, if done correctly, can empower can brand to establish their product
promotions in a subtle manner. We had a quick look at some of the top four
types of mobile marketing that can be used with a combination of others to put
forward a great marketing strategy for the targeted brand image. As a company
or a corporation, you can make use of any one or more than one of these
strategies to reach out to your potential customers. For more information on
digital marketing and video marketing services, visit our site.
http://www.radiancevision.co.in/
