All You Need To Know About Video Marketing
All You Need To Know About Video Marketing
A
video marketing plan is required for all businesses. This isn't a completely
new concept. What's changed is the prominence of video across all platforms and
channels. Video is no longer only a component of a larger marketing strategy.
It's crucial to your outreach and campaign activities, particularly your social
media strategy. The dominance of video on social media has been unmistakable.
According to research, social networks account for four of the top six video
channels used by global consumers. Even if you don't think video is the way of
the future, the numbers may persuade you to dip your toe into the marketing
pool.
Before
you start making videos, there are things you should know.
1.
Create a narrative (Not a Sales Pitch)
According
to studies, the same guidelines apply to video content as they do to written
marketing content: focus on the value you're offering for your clients. Instead
of overtly marketing your product or service, tell a tale in your video. Take
the time to learn about your consumers' interests, requirements, and desires so
that you can use visual storytelling to appeal to them. After all, the new
sales pitch is the storey.
2.
Produce video tutorials
Create
a video to demonstrate how your new product or service works if you're launching
it this year. Everything may be explained with the help of video. In fact, when
viewers see a video, they recall 95 percent of the material, compared to only
10% when reading text. Furthermore, How-To questions account for 30% of all
YouTube searches. After Google, YouTube is the most popular search engine (who
owns YouTube). To top it off, 73 percent of customers are more likely to buy a
product or service after watching a How To video.
3.
Make an impact in the first ten seconds.
That's
how long you have to capture the interest of your audience before they move on
to the next best thing on the internet. According to studies, if you wait 30
seconds, you'll lose one-third of your viewers, and if you wait two minutes,
you'll lose 60%. So you only have a few seconds to make your case and persuade
people to watch your video. Begin your video with a hook, similar to how you
would begin a blog post or a presentation. Then, as soon as possible, explain
why people should continue to watch.
The
Closure
Video
will be around for a long time. Video marketing could be your holy grail if you
want to beat the competition and stand out. Please contact Radiance Vision for
more information on Video Marketing. In Mumbai and Vashi, we have a highly
skilled team of audiovisual service providers.
Visit our website now:
https://www.radiancevisiongroup.com/.
https://www.radiancevision.co.in/
