The purpose of Viral Marketing (also known as Viral Advertising) is to spread information about a brand or product, with the help of Social Media, Website or e-mails. when targeted audience watch the content, there are more chances that the content gets shared by and watched by people to make it viral. make a video viral to like-minded people for example, the videos on products like chocolate, toys and games will get famous in children, Videos on cooking and house decorating ideas catch the attention of females more likely.
Viral marketing often involves and utilizes:
· Customer Participation And Polling Services
· Industry-Specific Organization Contributions
· Web Search Engines And Blogs
· Mobile Smartphone Integration
· Multiple Forms Of Print And Direct Marketing
· Target Marketing Web Services
· Search Engine Optimization (SEO)
· Social Media Optimization (SMO)
· Television And Radio
· Influencer Marketing
In viral marketing it is not just about making the video viral but you will also get to create brand awareness.