Potential of Ad Film Makers is in bringing a product to life, giving identity to a brand and connecting it with its consumers. It involves various processes like Storyboarding, Copywriting, Product or corporate branding, Budgeting, Media Planning, Post Production etc.
TV ad film has a scope of wide thinking for Ad Film Makers these days. Some of us may remember those ads which had got much attention like Nirma, Liril or it may be Tata Tea Jaago re. The content is humour-based or creating social awareness, audience will register the brand name due to its story and sometimes its song
The strategy in making of the ads is undergoing a major revolution. The mainstay of the ad film makerís industry is to stop individualís eyeballs. If we look at the flipkart cute kidsí faces giving messages to adults it attracts the attention of public due to their unique idea.