Social Media Optimization is simply the process of increasing the presence of the company on social media. SMO involves creating a community for the company on social media sites, such as Facebook, Instagram, Twitter etc.
Email marketing refers to a simple way of establishing a communication network between two parties for a long lasting business partnership. In fact, every email sent to a client should be considered as email marketing.
The development of technology has resulted in the development of social media with million users. This has resulted in business firms expanding their presence into social media sites like Facebook , Twitter etc, leading to Social Media Optimization.
Affiliate marketing is one of the popular ways in which people make money. Here an individual partners with a company for making commission by referring visitors to the website. In this process people who are into affiliate marketing tend to make some mistakes in this process which hampers the process of the same.