The development of technology is such that it has fused itself with business and both have become inseparable. Business firms rely on technology to survive in the market and it is evident through the strategic presence of them online and on social media sites. This is possible due to the development of digital marketing.
Marketing has moved into the hands of specialists, which was earlier in the hands of the companies. It has grown into a strategic game-plan for success of a company which has numerous career opportunities. It has evolved into an area of study and expertise which teaches the importance of the same along with how it has to be done. Websites like www.mycaptain.in offer certified programs in the same. Major roles in digital marketing
1. Content marketing: Words have the power to influence people, so content is king. Effective content is a way to generate leads if done right. It is done carefully by analysing the requirements of the customers along with what the companies have to offer. Based on that it is curated.
2. Search Engine Optimization (SEO): SEO is the act of generating traffic in the internet through user friendly keywords. Search engines like Google gathers a lot of information regarding a particular search result, which is the reason for a long list of links and pages when a keyword is entered. Optimization is the part where content is created such that search engines and internet users know what they are seeing.
3. Social media marketing: We live in a world which has millions of people who are avid social media users. It has evolved into a strategy for companies to capture a share in the market. Social media marketing is all about ensuring that your company has a strong presence in the social media platforms.
4. Video making: Videos have become a way of communicating more to the masses. Video making, such as Business explainer videos is a primary
example where you use innovative ways for explaining about your product using interesting graphics tailor-made for the companies as the need for such videos varies from company to company.