A great explainer video with a great message always gets our vote!
An explainer video makes complex things simple by both explaining your product features to customers, and boosting your business in multiple ways. Animated videos can help you with your SEO.
So, what can you achieve by making use of an animated video?
1. Increased conversions
2. More sales
3. Increased click-through
4. Higher rankings in search engines
5. Easy-to-remember marketing messages
6. Customers engagement
7. Reducing the number of consultations
Having animated explainer videos on your landing pages might help your business a lot in increasing your conversion rates.
Types of Explainer Videos:
1. 2D CHARACTER ANIMATION
2. 2D MOTION GRAPHICS ANIMATION
3. 2.5D ANIMATION
4. WHITEBOARD ANIMATION VIDEOS
5. 3D ANIMATION
6. LIVE ACTION
7. LIVE ACTION WITH TRACK ELEMENTS
8. STOP MOTION
You can even mix some of the above techniques to efficiently increase your marketing results! Just like, combine motion graphics with the whiteboard video style.
To reach customers, Dropbox made an Explainer video and displayed it on their homepage. It was a two minute and the seventeen-second video, which resulted into massive success. The video, instead of explaining the technical specs. Was focusing on a simple question- Why should I use your product? And Dropbox could achieve it in very short time.
In the end, video is imperative to successful Social Media Marketing. We being cost-effective, engaging, client- friendly, and easily measurable will help you in each stage of marketing. Throw in the chance of going viral, and there's no reason that you shouldn't include it for your campaigns.