Twitter is one more social media marketing platform for a pay-per-click marketing channel. This means that, you will be paying every time to someone who clicks on your ads seen on twitter just like facebook. You can basically spear awareness, Tweet Engagements, followers, website clicks and app installs with the help of twitter.
Depending on your goal, there are a number of different Twitter Ads strategies available.
Normally, twitter Ads run in an auction. You will have to decide how much you will pay for a new follower or a click to your website. Alternatively, make use of automatic bidding.
2. Engagement vs. traffic- You should choose whether increasing engagement is more important than web traffic. Run campaigns to increase followers and drive traffic to your website.
3. Keyword Targeting
With twitter, Keyword targeting is done in interesting and precise way. You can target people who have used a specific word or hashtag # in their Twitter update in past week.
Twitter offers precise keyword targeting whereas Facebook only offers topic targeting. Only people interested in #tag will see it.
With this form of advertising, you can remarket to people who recently saw or engaged with your tweet. You can target not just the people who saw your promoted tweet, but also those people who actually engaged with it.
4. Tailored Audiences
You can target every Twitter user who follows specific accounts with your Twitter ads, this is possible with the help of online tools. Download list of every follower for any Twitter account and create your own tailored audience to target with your Twitter ads.
5. Low Cost per Click
The price of a click is based on the auction. It has everything to do what people are willing to pay.
Last but not the least for industries, such as news, entertainment, technology, and politics, Twitter engagement is pretty amazing because of the lack of advertising competition.
Read previous article on Facebook strategy of Pay Per Click services.