Explainer videos are basically videos that explain a product/service and there are infinite different ways to create them. There are different approaches to make business explainer video. Provided here is a top 5 styles.
Whiteboard videos are best choice if your product isn%u2019t that easy to understand. They consist of drawing and writing that appear in the video over a white background, resembling a whiteboard and a teacher.
Motion Graphic video is a combination of animation and graphic design. This is important if you want color to have a strong presence in your video either for branding reasons or any other motive. They are used for all sorts of infographic-style elements to convey complex concepts.
They require production, scriptwriting, acting, edition, post production etc. A video filmmaker company can do it for you.
It is ideal for startups. It features the screens that a program or application shows as a certain task is performed on, so it can explain how it is done. Any software-related company or any company that needs to explain how to use software or a web page, can use this format to their benefit.
This one uses animated characters. These are most engaging types of explainer videos. This is so, because characters imply storytelling. Moreover, characters can be customized to represent their audience%u2019s profile: if you are addressing 40 year old businessmen, the hero of your story can be this age group. This will create identification and help you build a connection with the audience.
Using these guidelines you can decide your business explainer video style.