For its latest ad campaign, Pepsi Max used augmented reality to turn a bus shelter's wall into a fake window that appeared to show flying saucers, an attacking robot, and a loose tiger. Other big players that have experimented with AR include Nivea, Starbucks and Volkswagen. It's possible to make such illusions in Ad Film Making with the help of new technologies.
The competitive world of advertising has significantly shown advertisers, diminishing returns and drop in Return on investment (ROI). This resulted in finding new ways of making productive ads and new techniques in digital marketing.
Potential of Ad Film Makers is in bringing a product to life, giving identity to a brand and connecting it with its consumers. It involves various processes like Storyboarding, Copywriting, Product or corporate branding, Budgeting, Media Planning, Post Production etc.
VR is a computer generated atmosphere which can be accessed through devices like Headset, Goggles and pressure pads. The environment generated is completely separate from the physical world. It's also mostly used in films and video games. AR devices are similar to wearable headsets, Google glasses. AR systems make use of Mobile phones or tablet's screen to display layers around the surrounding environment.