A best quality video has the power to tell a convincing story about your business. A well-thought and engaging script is the foundation for any successful video. Without the right foundation, the rest of the video production process is in vain.
1. Short Script
Length of the script depends upon the audience and story. Keeping in mind the attention span of them while framing the script is always a right choice.
2. First 30 Seconds Are Important
Reduce the message of your entire video to one sentence like a slogan and use that slogan in the first 30 seconds of the script. This tells the audience what to pay attention to in the video.
3. Engage The Viewers
Have a friendly talk with our audience by involving them in your talk with words such as "you" and "your". Always try to answer the questions which may arise in their mind while listening to your video. You can decide strategy for the video, whether you want a representative to talk in an office, a classroom-style presentation, a documentary or an interesting 2D-3D animation. Write realistic dialogue for the script.
4. Tell A Story
Use the power of the screen to show your audience, benefits you have bestowed on your clients. Human beings create stories about anything that help them define who they are. The advantage of a story is that, your viewers are going to understand what this company is offering and what it can do for them. Including humour puts another good impact on everyone.
5. Pace Yourself
Ideally, the conversation should be in 125-150 words per minute. Stuffing more words might not convey your message to the audience, as the voiceover will be too fast and clumsy. To increase the comprehension to the viewers, it's important to take pauses at right time.
Success of a video is driven by it's content, quality and storyline and out of which Content is main king!