Some online video advertisements made by video makers in creative ways go viral while others remain unnoticed. We need to do exercise about writing the viral video content which keeps the viewer interested and motivated to share.
These days many companies have to innovate their marketing strategies to stay competitive. Results show that Engagement and Surprise are two main content parameters that increase the chance of online video advertisements to go viral.
Social Media Marketing have been pointed out the way for marketers to interact with consumers about brand related content. In these platforms, consumers also at times act as marketers by sharing brand related messages spreading virally.
There are well known advertisements Pepsi, Airtel, Vimal, five-star, Kit-Kat and many more. Ads produced in this way get the target audience's attention in very less time.
Video Advertises made by our video makers are gaining in fame because they avoid blatant advertising while also attracting the limited attention span of many online users.
Once you've created your video, you can upload and share to:
Online advertising includes email marketing, search engine marketing (SEM), social media marketing (SMM), many types of display advertising (including web banner advertising), and mobile advertising. All these are different parts of online marketing techniques. Therefore, they fall under the category of Digital Marketing Methodology subsequently.
We can conclude that the Engagement is more powerful than Surprise.