Before the invention of 2D and 3D animation, it was a scenario where you could entertain and educate your audience with very little sources, henceforth the invention of animation it has become necessary to target the right audience in order to convey the right message at right time. Initially, we need to identify our target audience and let's discuss that in detail.
Why should you define your target audience?
Defining your target audience means understanding who they are and what matters for them! It is needless to say that the video should be with the right personality. If you have already defined your target audience then we're here to help.
4 techniques for defining your target audience:
1. Demographic segmentation
Demographics such as age, gender, education level and income are the indicators. The type of products we purchase, how much we spend and how we purchase are some of the factors. Defining your audience through demographics can also lead to customer retention and loyalty.
45% of your social media audience are female, aged 30-55, married/unmarried, college educated. With such information, you can choose the color schemes, the voice, the type of items to sell, the pricing strategy and so much more based on true and relevant data.
2. Psychographics segmentation
Psychographic segmentation will make you understand why. Psychographic segmentation separates a market by lifestyle, personality traits, values and the beliefs of consumers. Psychographics looks further into the psychology and emotional model of your audience.
3. Geographic segmentation
An easiest way to define your video campaign audience is through geographic segmentation. Geographic segmentation such as climatic conditions and cultural differences is the process of dividing your audience based on geography such as country, state, city and community.
4. Behavioural patterns
This form of segmentation gives you insight into your audience's specific behaviour patterns. Behavioural segmentation separates a market based on their attitude, knowledge, uses and buying habits to the product/service. Behavioural segmentation is typically used for video marketing campaigns concentrating on mature and competitive markets.