Being a guest on a podcast is literally one of the most powerful SEO tactics you can use to boost your SEO rankings and build your reputation and brand.
If done strategically, it can be one of the best SEO and content marketing strategies you can use to help your rankings and attract new customers. So, don't just give an interview on a podcast without using that interview as an SEO and brand-building strategy. Here's how.
To become a guest on a podcast, you first need to build yourself and your brand as an authority in your industry or topic specialty area.
If you work for a leading company in the industry you're interested in, you're already ahead of the game. If you're trying to build your personal business brand, you should start getting your name out there by:
Most podcasters will tell people to visit your website for more information and will even link to your website in the show notes, so make sure your website shines. If you haven't updated your website in two years or it looks like your 15-year-old nephew built it, fix it.
Anything you can do to show off your professional credentials on your website will help increase your likelihood of getting booked.
Do you have a Master's degree in Internet Marketing? Do you belong to an industry association? Are you certified in a particular area? Now is not the time to be meek and mild. Show off all the amazing things you've done so you position yourself as an expert in your field.