Writing a brief for a corporate film, which makes it a success factor is quite a big challenge and delivering it into a final output is equally challenged as the brief is the foundation of your project. It will ultimately determine the relevance of a video idea developed by video production company. There are a number of key points that need to be identified in your brief.
1. Purpose of the video
It might seem obvious but this is one of the most important things to identify. It is maybe to give clear idea about our business or to highlight the employment opportunities or to train the employees the purpose may vary. If a single goal has been targeted, the video can focus entirely on tackling it. If too many problems are thrown into the mix then the aim of the video becomes diluted. You need not know what style you may choose the video to take. Whether it's a live action, animation or a short film, a good production video maker should be able to convey the right message.
The target audience are nothing but who are going to go through the content of your video. The more focused this is the more effective the video will be. There should be one main area of targeted audience that you want to speak to, if others also start listening them is always an added advantage. If a corporate film tries to target multiple demographics like businessmen and job seekers simultaneously then your video won't be relevant. If you've already defined your core problem identifying a specific audience should be an easy but essential task.
A video distribution strategy has to be fixed properly or else it may delve into a sea of digital content. When you know what you're saying and whom you're saying it to you need to think seriously about how you are going to be able to get a chance to say it to them.
Filmmaking is an extremely flexible process. Having a clear idea of budget may not work every time. You need to be flexible enough in case the budget varies. The production company should know what they're doing and should be able to take the video's purpose, audience, distribution strategy and budget into account and develop an interesting idea that can achieve exactly what you need it to.
If you are uncertain of anything we will be able to advise you on the best possible solutions.
This is where we move to our second step - Development and Production ....