Videos secure superior treatment, and there is an enhanced click through rate(CTR) because of the fact that videos are accompanied by a thumbnail.
Here are five tips to make a great video.
1. Great Content
"CONTENT IS KING". If it appeals to people, then this will be the biggest push you can give it. We should always try to entertain and hold the intended audience primarily. While Video Production, be honest from the start that this video is branded. People are less worried when the videos are branded.
2. Explore Your Audience
Try to gain insight into your audience: what are their most common problems? What they expect from you? Conduct an interview, ask for feedback or comments. Remember, the internet is not TV, so you have to keep your audience engaging till the last second of video.
3. Plan the shoot
I. Scouting and securing a venue indoor or outdoor.
II. Getting a team together: directors, camera operators, lighting and sound technicians etc.
III. Fixing appointments for Casts and actors.
IV. Organising all equipments.
V. Ensuring makeup and costume is present if needed.
VI. Acquiring all necessary licenses and permissions.
VII. Writing the call sheet.
Basically, a good strategy is vital to the success of your video. What video services will best suit your video like Visual Effects, Motion Graphics, 2D and 3D Animation.
Building a strategy for video is very similar to building it for any other kind of campaign.
Try to answer your 5 Ws- where, who, which, when and how and ultimately you will have your strategy ready.
Furthermore, give consideration to producing a good number of videos to give yourself better odds of going viral on something. Create a range of topics, and launch them in every few days. So that, people will recognize your work.
In summary, video production is a great success, if considered the above five tips.